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Meet the lighter, sunnier, happier you.

Aruba is much more than a Caribbean paradise. Our world-class beaches, always-perfect weather and warm and welcoming culture are only a part of what makes Aruba unique. The feeling you get when you step on our sunny shores is what truly sets us apart - we call it the Aruba Effect. And it all starts here, on One happy island.

 

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Dream Come True

No need to pinch yourself, because you’re definitely not dreaming. We’ve got experiences to fulfill your biggest Aruban fantasies. From sunset cruises to private palapas to sunken shipwrecks, One Happy Island will turn your holiday into an unforgettable memory.

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One Happy Family

The Aruba Effect doesn’t care if you’re 5 or 50 – it’s felt by anyone who opens themselves to Aruba's magic. So if you’re looking for something that parents and kids can love equally, look no further than One Happy Island.

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At One With Nature

We don’t really do “indoors” in Aruba. The natural beauty of our island is meant to be experienced freely and fully under our signature sunshine. There’s no wrong way to be at one with nature in Aruba but we have a few suggestions to get you started.

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Get Inspired

Aruba’s beauty isn’t just found in its perfect beaches – it’s on display all over One Happy Island. So if you’re looking for some newfound inspiration, take a moment to explore the breathtaking views of Arikok or the colourful San Nicolas murals. Your camera roll will thank you.

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Slow Things Down

Sometimes all you need is some peace and quiet to reconnect with those who matter most. Aruba is filled with the peaceful solace you need to slow things down and appreciate those closest to you, whilst surrounded by breathtaking paradise.

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Instant Local

All it takes is just a few minutes on Aruba to feel like you’re a local yourself. So pull up a seat at a local rum shop or go off the beaten path to the find the best local swimming spot – either way you’ll feel like you’re home.

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Explore the Aruba Effects below to browse custom itineraries designed by local experts. Save places and activities to plan your perfect trip and discover your own Aruba Effect.

We’re just getting started with the amazing effects Aruba has to offer. Dig into your trip details below to unlock a Caribbean experience that will leave you sunnier, happier, and (of course) a little more tanned.

Discover the Aruba Effect