Playa Linda enhances the vacation experience

Contemporary aesthetics combine with well-established traditions of hospitality at the Playa Linda Beach Resort. The popular timeshare, and beloved resort, marks its 35th year this year, and along with it, celebrates its dedication to outstanding service and accommodations. Recent enhancements include a brand new look and layout to the lobby that allows guests to immediately immerse themselves in the vacation experience.

“Our designer brought together both tropical and modern elements to create a design that is spacious, airy and welcoming,” remarks General Manager Peter van Grinsven. “We opened up the lobby and improved the flow in and through the resort as well as created additional spaces that offer more to do and places to gather. By doing so we achieved our goal in refreshing our look, but also maintaining our warm community feel and the distinctive charm, yet upscale nature of the Playa Linda.”

Function plays a big role in the new lobby design, with the check-in desks angled to offer an immediate welcome to guests. Additional amenities now include check-in kiosks, luggage storage room and multi-functional space for meetings, activities and events. The use of light colors, clean lines and new furnishings add to the modern landscape, which incorporates and blends well with the pool and beachside views. The result is a lobby that is meant to draw people in, to relax around the lobby bar, and invite with the promise of cool drinks and warm conversation.

This recent renovation follows up on last year’s introduction of a completely new pool deck, and the construction of an additional pool. And while regular upgrades occur on a scheduled basis, Playa Linda will undertake another major move next year in refreshing all of its studio, one bedroom and two bedroom suites, helping to improve on an already winning design. Behind the scenes, innovations are also being made in the security system, with upgraded cameras and the key lock system.

“We like to stay ahead of the game. We are not just making the Playa Linda more attractive, but we are upgrading all our facilities,” explains General Manager Peter van Grinsven. “If you ask any of our members and guests, it is their love for Aruba, the people and the Playa Linda that has endeared a regular return to the island each year. With the new changes, we are building upon our success of the last 35 years, and ensuring we continue to welcome generations of guests for years to come.”