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Aloe plantation worker in Aruba


Arubans are a mix of over 90 nationalities from more than 130 countries living in happy harmony.

Mural art of a colorful lion fish at San Nicolas in Aruba

One happy history

The story of Aruba is told on the faces of our diverse and friendly people. In the artwork on the walls of San Nicolas; atop the weather-worn patina on the homes of our southern coastal towns; and in the ringing of the steel drums that mark the beginnings of our Bonbini festival.

The rich and diverse history of our island and its people creates the happy and authentic melting pot you see today. An island of pastel-lined streets to explore, homecooked delicacies to savor, calypso music to dance to, and 100,000 welcoming people to chat with.

​​Official Holiday in Aruba

The National Anthem and Flag Day holiday is held each year on March 18th and celebrates Aruba's independence.

Aruba culture is like nothing else in the Caribbean. Our rich, winding history – with centuries of stories, countries, and cultures harmoniously intertwined into one happy people – makes for unforgettable cultural vacations, and ensures that our happy island is of the most unique cultural vacation destinations in the world.

From classic Dutch architecture in Oranjestad, to Caquetio Indian cave paintings, to the Caribbean dance and rhythms of our Carnival celebrations, you don’t have to look far to find modern reflections of Aruba’s storied past. Our long and winding history has shaped our diverse and authentically-Aruban present, and promises a unique culture vacation you’ll never forget.

Discover our culture

The statue of Princess Wilhelmina (1880-1962; Queen of the Netherlands from 1898 to 1948), in the park named after her, was unveiled in October 1955 by her daughter Juliana, who was on the throne at the time.

History & Culture of Aruba

You’ll find traces of Aruba’s history and culture on cave walls, pastel facades, and the faces of our happy people.

Local fisherman in Aruba

Aruba Natives

You probably know Aruba from its stunning beaches, crystal-clear waters, and beautiful nature

Aerial shot of Bushiribana Gold Mill Ruins in Aruba


Learn a bit about Aruba’s past and how it has shaped the unique island we know today.

Aruba Flag

The flag of Aruba was officially adopted on March 18, 1976, along with the official anthem "Aruba Dushi Tera".

Front view of the Alto Vista Chapel in Aruba

Practiced Religions in Aruba

Welcome to the religious landscape of Aruba, a Caribbean island where different faiths harmoniously coexist.

Aruba's 64th Carnival Celebration

Carnival in Aruba

It’s the highlight of the Caribbean Carnival season. It’s one of the most anticipated events in Aruba. It’s something you really don’t want to miss.

Mural of peacock in San Nicolas

Art and culture in Aruba, a Caribbean gem

Aruba is not just a tropical paradise. It’s a center of Caribbean art and culture.


Aruba in the news

Romantic Highlights-  Aruba Eagle Beach

What Makes Aruba the Happiest Island

Count the Ways

From experiencing the people, landmarks, and climate to embarking on outdoor adventures, this culture-rich island offers countless ways to smile.


Soup and Celebration at the Carnival Village Aruba!

Soup and Celebration at the Carnival Village Aruba!

Out and about in Aruba

Etnia Nativa


Etnia Nativa a native cultural experience to share

Sideview of the Fort Zoutman tower in Aruba


Fort Zoutman Historical Museum

Tour guide combining history with pure entertainment to hold the attention and interest of his audience.


Aruba Walking Tours

We’re just getting started with the amazing effects Aruba has to offer. Dig into your trip details below to unlock a Caribbean experience that will fill you with sunshine and send you home with a happy afterglow that never fades.

Plan Your Effect


myAruba planner

Save your favorite places and experiences to a custom itinerary you can manage while you're visiting the island: Start Planning

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