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Why Aruba

Why should you visit Aruba? There’s many answers to that question.

First of all, there’s the people. Everyone you meet on One happy island lives up to the name. You’ll be greeted with smiles and open arms wherever you go in Aruba. So get ready to feel the love.

Second, Aruba is home to the most sunny days in the Caribbean. So if bad weather doesn't fit into your schedule, you've found the right place.

And then there’s the Aruba Effect - an overwhelming sense of warmth and happiness you’ll feel all across the island.

These are just a few reasons to visit Aruba. Keep exploring the island and you’re sure to discover a whole lot more.

The Aruba Effect

Faces of Aruba fisherman

The One happy island is known for its white sandy beaches, sunshine, and friendly people.



We host cruises and over 100 direct flights from Boston and other major cities.



We speak four languages, and have more sunny days than any other Caribbean island.



We're small, safe, and modern, so you can make our entire Aruba island your playground.

More Ways to Feel the Aruba Effect

Aruba: One Happy Family!

Ahoy, Mateys! Enjoy a summer vacation filled with swashbuckling fun! Feel the Aruba Effect as one big happy family. Scroll down for family benefits!

Aloe plantation worker in Aruba


Arubans are a mix of over 90 nationalities from more than 130 countries living in happy harmony.

Couple aboard the Monforte luxury boat in Aruba

Romance in Aruba

Escape the world together. Our beautiful island is a perfect spot for your romantic getaway. assets

Eat & Drink

One hundred nationalities. One hundred flavors.

Adventure in Aruba

Kaweta. It means “curious” in Papiamento, and it’s the perfect word to describe Aruba’s spirit of adventure.

Professional Yoga Instructor Maria Pucci showcasing yoga practicing at the Balashi Gold Mill Ruins in Aruba

Wellness in Aruba

Aruba is a whole happy island made to help you disconnect from the world and discover yourself.

Family Vacation in Aruba

Aruba’s joy is meant to be shared, no matter your age. Bring the whole family for a visit and you’ll quickly see how the island’s happiness spreads.


Aruba’s consistent sunny weather and stunning natural beauty makes it the ideal backdrop for any dream wedding.

See why Arubans love their happy home

Let our locals tell you about their favourite spots.

It’s little wonder why Aruba has more repeat visitors than other top Caribbean islands. With picture-perfect weather and natural treasures like Eagle Beach, voted one of the best beaches in the Caribbean in TripAdvisor's Travelers’ Choice Awards. Island getaways to our happy home are filled with unforgettable sights, sounds, and experiences – with untamed terrain to tour and explore, and rich cultural delicacies unique to most Caribbean islands. Whether you're a solo traveler, a couple, or a family planning a Caribbean vacation with kids, Aruba is your happy island.

Because in our eyes, the best Caribbean islands welcome and indulge every traveler’s passions. From the Dutch history of Oranjestad to the bustling resorts, casinos, and water sports of Palm Beach, to the wild hiking trails and hidden pools of Arikok National Park, island vacations in Aruba are designed to relax your senses and invigorate your soul.

What makes our happy island the best Caribbean island to visit, and one of the best island vacations in our sea or any other? Simply put, there’s a side of our speck of paradise sure to make everyone as happy as we are.

Itinerary ideas

Countless ways to find happiness

Inspire your Aruba island vacation with itineraries that invite you to explore, experience & embrace every unforgettable corner of our happy island.

Get Inspired

We’re just getting started with the amazing effects Aruba has to offer. Dig into your trip details below to unlock a Caribbean experience that will fill you with sunshine and send you home with a happy afterglow that never fades.

Plan Your Effect


myAruba planner

Save your favorite places and experiences to a custom itinerary you can manage while you're visiting the island: Start Planning

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